What is SEO?
SEO Stands for Search Engine Optimization Search Engine + Optimization= SEO.
Online Marketing technique which helps you to bring your website on top in search engine’s result for keyword. You can attract all the visitors in the world, but if they're coming to your site because Google tells them you're a resource for them. Search engine helps you to attract visitors who are genuinely interested in products that you offer.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users
The O part of SEO—optimization—is where the people who write all that content and put it on their sites. Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages.
On-page and off-page both play their own unique role in improving your website’s ranking.
On-Page SEO
When you think of the most basic search engine optimization tactics like using keywords in your copy and optimizing the meta description, HTML code, title tags, and alt tags, that’s the foundation for on-page SEO. On-page SEO refers all the measures that can be taken directly within your website to improve its position in the search rankings. This includes those basic tactics listed above, but also takes into consideration things like overall content quality, page performance, and content structure.
On-page SEO involves all the on-site techniques you can employ to ensure a web-page will rank on a SERP, and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you'll get to a website and the more relevant that traffic will be.
Off- Page SEO
Off-page SEO is about everything that doesn’t happen directly on your website. Off-page SEO refers to the page ranking factors that occur off your website, like backlinks from another site. It also includes your promotion methods, considering the amount of exposure something gets on social media, for example.
Off-page SEO refers to activities you can perform outside the boundaries of your website. You need to focus on your link building, branding and appearance efforts to make the most of your SEO. Off-page SEO refers to techniques you can use to improve the position of a web site in the search engine results page (SERPs). off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. Off page SEO is a long term and time consuming process. It includes acquiring backlinks to your webpage from the authority sites, Social media and Social bookmarking. Off page factors work in the background to improve the search rankings.
What is Social Media Marketing?
Social media is the fastest growing trend in the history of the world. Social media marketing refers to the process of gaining traffic or attention through social media sites. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Social media marketing is the process of creating content that you have tailored to the context of each individual social media platform in order to drive user engagement and sharing.